Market Entry – Jamaican market 2020

Issue

Taxi operators and associations vehemently opposed the entry of a multinational ride sharing platform, claiming that it was violating road traffic laws. Correspondingly, cab unions lodged complaints since these apps were operating without compulsory cab or passenger transport licenses.

Our Role

To comply with existing regulations, FHC proposed an innovative plan for our client to commence their operations in Jamaica without contravening local laws.

Results

As a result, the model was successfully implemented by the company in Jamaica. This gave rise to the “rent-a-car-with-driver” modality compliant with the local regulatory framework.